All texts like books, magazines, and papers for instance have two components: cognitive and aesthetic. The distinction between the cognitive and the aesthetic is apparent if we distinguish between prose and poetry. They can both convey the same meaning, but poetry says it more aesthetically. Similarly, you can talk in a flat tone, but you could say it better with a suitable variation of tone and speed; some words are spoken louder, others are softer, some will be slower or faster, there could be pauses and rushes. The words are the content while the tone, pitch, speed, and pauses constitute the form. Aesthetics appears both in content (such as poetry vs. prose) as well as form (such as musical vs. non-musical). But what is beauty? Where does it live? This question has baffled philosophers for many centuries, without any good answers. This post discusses the nature of beauty based on some ideas drawn from Vedic philosophy.